How We Increased E-commerce Conversion by 15% with an AI Chatbot
Integrating a RAG-based AI Chatbot on Messenger and the website for 24/7 responses.
15% monthly conversion increase
0 missed leads
Customer service load reduced by 40%
In e-commerce, customers are impatient. If they don't get an answer immediately, they move on to a competitor. Our client, a mid-sized electronics web store, was struggling with exactly this problem.
The Problem
Most visitors browsed in the evenings and on weekends when customer service was unavailable. Common questions ("Is this in stock?", "When will it arrive?") went unanswered, leading to cart abandonment.
The Solution: Data-Driven Chatbot
We didn't build a simple button-mashing chatbot. The AI we developed "read" and interpreted the web store's entire knowledge base and product descriptions. So if a visitor asks: "Which is the best laptop for video editing under 300k?", the bot doesn't just send a link, but also argues for the choice.
The Results
The change was immediate after the bot's introduction. Questions arriving in the evening turned into actual sales. And customer service can finally deal with complex warranty issues instead of "where is my package" questions.